Contains real cotton to help enhance a gentle, ultra-light touch to promote parent-baby bonding

Perfectly pH balanced to newborn skin supporting the skin’s natural barrier

Gently cleanses and rinses easily without leaving behind any unwanted residue

No parabens, phthalates, or dyes

High quality ingredients

100% gentle and clinically proven safe from day 1.

Consumer validation

We always test for ways real consumers use our products to ensure JOHNSON’S baby products meet the expectations and needs of real parents.

Dermatologist-tested*

JOHNSON’S baby products and ingredients are rigorously evaluated in our 5 step safety and quality process. Paediatrician & Dermatologist tested.

*In compliance with the provisions of the European cosmetic regulation (EC) No 1223/2009.

Formulated to be gentle

For 125 years JOHNSON’S mission has been to create the gentlest baby products. Products so mild, they can be used for every age and stage of a baby’s life.