Charlotte Vøhtz’s drive to create truly organic skin care began when her young daughter Alexandra, then just a toddler, was battling multiple skin allergies and eczema. She searched the high street for natural products that would be gentle on Alexandra’s sensitive skin but found that many so-called natural skin care brands used almost entirely synthetic ingredients. In fact you only need to have less than 1% natural or organic ingredients in the formulation to call it ‘natural’. The lack of gentle, natural products on the market spurred Charlotte on to create her own organic creams and salves, carefully tailored to her daughter’s allergy-prone skin. With a commitment to preserving the environment during manufacture, a promise to never use unsafe ingredients and to never test on animals, Green People was born. In 1999 Charlotte was invited to be on a Soil Association committee to design the first standards for organic beauty. Charlotte, and later Green People’s Cosmetic Scientist Ian Taylor, played a huge role in setting natural and organic cosmetic regulations. In 2021 Charlotte’s daughter, Alexandra Kay, launched her wellbeing range in collaboration with Green People. Green People continues to expand its range of innovative certified organic products, each one created using a wealth of knowledge and drawing on the balance of nature and science.